1. September 2009 by admin.

Corporate branding can make a great deal of difference from one company to another. Corporate branding separates you from your competitors. There are many ways to do this, however some of the most common ways are as follows. A company should use the same logo and tag line throughout their marketing plan. This means on Brochures, business card and trade show booth. Your company logo and tag should be consistent in color and style

Using pictures or image that relates to what your company do can make branding much easier. Pictures sticks in one in much longer and faster than words. We respond to pictures quicker than a word, that’s why we use symbols on the freeway to give directions. One company that stands out at this is Marlboro They use a picture of a cowboy on a horse, anytime you see this image you think of Marlboro. This kind of branding is done by contantly repeating the same image time and time againSales force at trade shows should wear similar outfits. They should have name tags with the company logo on them. If one of your sales forces is not in the trade show booth he or she serves as a working billboard for you. Many times in communication with existing client ask them what they think of your product, ask them if you can quote them on their answer. Use this on your website or in your brochures.

Give away brochures at your trade show display booth, and have enough to last thought-out the show. Renewing the look on your brochure from year to year is important. Do not wait to use up your inventory of old brochure to change the look. It’s important to look fresh and new at each and every event. Remember to keep the same tag line as well as logo. Visitor likes to get new material each and every time they visit you. The same should be done for your website

Sticking to what you do and do best help brand your company. McDonald’s serves fast foods, when you think of McDonalds you think of Hamburger not hotdogs. Stick to what you know best and create your brand around that.

Sticking a good tag line is very important in branding. Nike came up with the term “Just Do It” Burger King “you can have it your way” These mean different things and it gives a good insight about your company. You want to say something about your company, something unique that’s separates you from your competition. Be creative with this.

Most client come to us for their trade show booth wanting something unique and different from their competition. We ultimately allow then to talk about their company, one of the main things we try to get out of them what makes you different from your competitors. The answer they give will give us a direction to begin their booth design We then use this answer to begin our design process. Branding starts within your special services and the character of you company, then it spreads.

For more on trade show displays and branding for your company contact ELDS, INC at (626) 969-3399

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26. April 2009 by admin.

McCormick Place one of the nation’s largest convention center at approximately 2.2 million square foot of exhibit and convention space. Originally built in 1960 inside the lake shore Drive establishment and later in 1967 was destroyed in a fire. The convention center was rebuilt in 1971. Today there are several additions to the original structure.

McCormick place convention center today consist of 3 separate building structure on Lakeside center. The complex consist of the North, South and West building. There are numerous conventions and trade shows that are held in this convention hall, from the Chicago auto show, THE AUA, The WindPower, mid-winter dental show and Many other Trade shows.

Exhibiting at these trade shows can be confusing. In order to help you understand this , I show you wish union does what. There are six unions that you may have to deal with, knowing each one can be helpful in doing so.

The Teamsters, this union assist you in all your material handling to and from your booth location from the dock. They will remove your empty crates or pallets form the show floor. There fees are all calculated by CWT weight, which in know as drayage. Please note that you are allowed to carry smaller exhibit booths or properties through the convention hall doors only if they can be carried by one person without any wheeled carts or dollies.

Riggers, they are accountable for un-skidding position and leveling all your machines etc at the conventions. They will also be responsible for re-skidding these same items

Carpenters, their responsibility lie with the uncrating of your trade show display booth, and material. They will install your trade show booth, lay carpet, and prepare your crates for pick up. Exhibitor may install any exhibit under 300 square feet , with one man. That will take under 30 minutes. Otherwise you will have to use this union labor. You may however use a special exhibitors appointed contractor, which can be your exhibit house or appointed by.

Decorators, they are responsible for all hanging signs that are non-electrical, fabric panels, drapes and fabric installation.

Electricians, they are responsible for assembly, installation and dismantle of anything that uses electricity as a source of power. This includes electrical wiring, hook-ups, interconnections, Large monitors that is attached to trade show display structure, The Exhibitor may choose to install smaller monitors, change lightbulbs that do not require ladders etc

Plumbers, they are responsible for all compressed air, plumbing work, water and drains and natural

These unions are there to help you however be careful for not knowing can sometimes cost you a great deal. It is sometimes better to have your exhibit house assit you through the exhibiting process. They can sometime provide an all ,inclusive trade show exhibit rental package, which can include rental exhibit booth, and all the is installation. For better assistance of exhibiting the Chicago area as well as nationwide look to contact a exhibit fabricator that specialize in rental trade show booth . Contact ELDS, INC at (626) 969-3399, who well known for their trade show display and show services

Posted in trade show, trade shows, tradeshow booth, trade show booth, trade show exhibits, Los Angeles trade show displays, trade show displays, trade show display rental, custom trade show displays, las vegas trade show displays, Uncategorized | Print | 1 Comment »

13. October 2008 by admin.

Let’s face it; the economic as seen better days, Wall Street is a great indication of this.   We as an economy have seen some of the worst days ever. Banks are not loaning as much money as they use to, many businesses are struggling to keep afloat. Well how do you finally attend that trade show looking your best?  

Trade shows are costly and they have to be done the right way in order for you to get a good ROI (return on Investment).  You want that custom trade show booth to really make your company stand out, but you just cannot fully afford it. You were thinking of leasing it but, that’s just putting you in more depth.

Custom trade show display rentals can be a great choice.    Get the look you need  without getting the high cost that comes with it.  Here are some advantages of  using custom trade show rental

1)      With a custom exhibit rental you do not have to pay storage on purchase booth

2)      No more refurbish cost , use it and  leave it to the exhibit house

3)      A custom rental trade show booth  cost a fraction of  what a custom exhibit booth would cost.

Getting through these bad economic times can be rough, knowing when it the best time to rent a custom trade show display can certainly make the times easier.  One company that specialize in custom trade show display rental is ELDS, INC. Contact them at (626) 969-3399, They provide a full turnkey rental program in most major cities.

Posted in tradeshow booth, display show trade, Los Angeles trade show displays, las vegas trade show displays, trade show display rental | Print | 1 Comment »

23. September 2008 by admin.

Selecting the proper trade show can be a challenge. The best way to make sure you choose the right trade show is to speak with colleagues who have attended the show before. Another way is to attend one of the earlier shows you are thinking of attending. Review it for yourself.

You will always get a great deal of promotional material from the show management. Usually there is a discount to sign up for display spaces early. Take advantage of this.  Try to have your booth space selected in a high traffic area, especially near larger booth in your industry

After you have determined your booth location, sometime later you will receive your booth service kit. This will have information about ordering material, labor and many other services. Most services like electrical and items dealing direct with the conference will be in this kit. Most of this can be very overwhelming for someone that is not use to doing this. Most exhibit companies can assist your with this part.

Custom trade show displays are always a good choice when exhibiting, it however can be costly. A great alternative is a custom rental trade show booth. This enables you to get a great looking trade show booth for a fraction of what it would normally cost. A great company to look toward for this is ELDS, INC.

Budget, Budget budget, I cannot stress this enough. Consider all expenses transportation, room and board, exhibit booth, transportation and last your trade show booth. Make sure your budget is realistic

Get your press release kit in order. Make sure it is distributed thought-out the press conference. This is great preshow advertisement, do as many interviews as possible. This can make such a difference in show traffic you would not believe. Press releases and blogging are a great way to your product and services in the show attendee’s ears.

Always arrange to have a great giveaway. These giveaways help the attendee remember your company. Make sure that your company name is printed somewhere on the giveaway.  Do not give away random or generic product give away. If you supply computer service a mouse pad would be great with your name company name on it.  I do have some of my clients giveaways from 5 years ago still hanging around. They keep your company name in the public eye.

Staff your booth with your best employees that are friendly and energetic.  They should be knowledgeable about your product and services. They should also be approachable

Posted in Los Angeles trade show displays, display show trade, trade show booth, las vegas trade show displays, meeting and conventions, trade show display rental, convention booth, events planning, trade show displays | Print | 1 Comment »

16. August 2008 by admin.

Lately show management all through-out the trade show industry have either been dropping certain fees as well as adding incentives for exhibitors.  SEMA has also joined in this year in offering free incentives.  One of the best incentives being offered to the smaller exhibitor is the non-payment of drayage if the overall weight is less than 1000lbs.  Smaller exhibitors should certainly take advantage of this. Get a great looking trade show booth for the SEMA show that meets this requirement. You do have certain dates which you must meet. To view the full news letter provided by SEMA please see below

“10 FREEBIES FOR SEMA SHOW EXHIBITORS

Take Advantage of Special Deals to Save Money and Draw Buyers

The nearly 2,000 exhibitors who will present their products and services at the 2008 SEMA Show (November 4–7, Las Vegas Convention Center) invest substantial sums to bring their wares to buyers from around the world. This year, SEMA and the Show managers have developed a number of programs to save exhibitors money and help them draw buyers. Listed below are 10 free programs that qualified exhibitors can use to make the most of their investment as they plan their displays.

Free Small-Exhibitor Material Handling: SEMA Show management and Freeman—the company that handles the event design, décor and movement of exhibit materials in and out of the Las Vegas Convention Center—are offering free material handling for qualified exhibitors. If a company’s total exhibit freight is 1,000 pounds or less, can be delivered in one trip to its booth, and arrives in a privately-owned vehicle (car, pickup or minivan), SEMA has made arrangements with Freeman to deliver the freight to the company’s booth at no charge.
    This service will be available from 8:00 a.m.–5:00 p.m. on Saturday, November 1 through Monday, November 3. If the exhibitor’s total exhibit freight exceeds 1,000 lbs., the free service is not available. If the exhibitor utilizes the free service, but then ships additional freight to the Show, Freeman will charge $567.80 for the 1,000-lb. service.
    If you have any questions regarding freight-handling assistance, contact the General Service Contractor at 702/407-4694.

First Product Entered Into the New Products Showcase Is Free: SEMA presents a New Products Showcase at the SEMA Show each year, providing exhibitors with an outstanding opportunity to introduce products, packaging and merchandising to industry buyers and media.
    For 2008, the first product entered into the New Products Showcase by each company is free if it is entered by Friday, October 3 using the company’s exhibitor password. The password was sent to each company’s Show contact and is the same password used for exhibitor registration and SEMA Show Directory listing updates. If you need to obtain your password or require further information, contact Michelle Lowery at 702/450-7662, ext. 119, or e-mail mlowery@convexx.com.
    Each additional entry has a $75 fee per product if received by October 3. After October 3, exhibitors must submit product entries at the Show for a $250 fee per product. All products entered are professionally photographed. The photos are then made available to media for use in newspapers, magazines, websites and other outlets. Photos and details of each product are also published in the January issue of SEMA News.

Free Distribution of Press Releases/Press Kits: Exhibiting companies may deliver press releases and/or press kits to the SEMA Show Media Center Sponsored by Continental Tire, room S219, on the Skybridge between the Central and South Halls. The Media Center serves as “home base” for thousands of editors and reporters during the Show, and media members visit there often to find press information and obtain releases and press kits.
    To ensure that your materials are available for the media when they arrive, we recommend delivering your materials before Monday, November 3. The Media Center will be open from 8:00 a.m.–6:00 p.m. on Friday, October 31 through Sunday, November 2 for the delivery of press releases. We suggest stocking 75 to 100 copies of each release or kit and checking the inventory periodically during the week.

Free Press Conferences: Communicate newsworthy information to the media by holding a press conference. Media at the SEMA Show are given an official press conference schedule and are encouraged to cover every session. Media unable to attend  a conference will receive details of all announcements through a Daily Briefing that SEMA distributes at the end of each day in the Media Center Sponsored by Continental Tire.
    Note that exhibitors are not authorized to hold media conferences outside of the official schedule or off-site during SEMA Show hours. To be included in the official press conference schedule, complete the Media Conference Application located at www.SEMAShow.com/mediaconference. Each media conference is limited to 20 minutes. For more information, call 909/396-0289, ext. 130, or e-mail dellad@sema.org.

Free Listing in the Official SEMA Show Directory: Every SEMA Show exhibitor is entitled to a free listing in the SEMA Show Directory. Each listing includes the company name, address, phone number and website address as well as a company description. The listing also includes details about the products that each company will be exhibiting as well as the vehicle applications and the market segments it deals in.
    The company’s membership status is noted in each listing along with any SEMA council affiliations. The information used to compile each directory listing is taken from the company’s Exhibit Space Rental Agreement, but be sure to check you company’s information at http://sema.experient-inc.com/ExhibitorSearch/Default.aspx to ensure that all of the data is up-to-date.

Free Listing in the SEMA International Buyers’ Guide: Expand your business worldwide with the SEMA International Buyers’ Guide, an exclusive directory of companies involved in sales outside the United States. There is no charge to be listed in the guide; the only qualifications are that your company be a manufacturer or exclusive distributor of the product lines(s) listed or an export management company. The company also must be either a member of SEMA or an exhibitor at the 2008 SEMA Show.
    The SEMA International Buyers’ Guide will be distributed worldwide, including to every international buyer that attends the SEMA Show and throughout the year at international trade shows, such as PAACE Automechanika (Mexico), the Essen Motor Show (Germany), Automechanika (Germany), Equip Auto (France), the International Automotive Aftermarket Expo (Japan), and Australia Auto Trade Fair (Australia).
    It will also be available at more than 50 U.S. embassies throughout the world, including offices in Germany, United Kingdom, Mexico, Japan, Australia, Italy, Brazil and South America, and from SEMA’s offices in China, Mexico and Europe.
    For further information about all of SEMA’s international programs, contact Linda Spencer at 202/783-4032 or via e-mail at lindas@sema.org.

Free Listings About Products for Project-Vehicle Builders: Each year, the SEMA Show features nearly a thousand project vehicles, and the products displayed on them are viewed and noted by the thousands of buyers and media who attend the Show. The “Products for Project-Vehicle Builders” program is an exclusive opportunity for manufacturers to showcase their products on the exhibited cars and trucks by offering products to project-vehicle builders at no charge or at a substantial discount.
    SEMA compiles lists of exhibitors who offer free or discounted products to project-vehicle builders. The listings appear in SEMA eNews (the association’s weekly electronic newsletter) and are then posted on www.sema.org. Listings appear in SEMA eNews on a first-come, first-served basis.
    To be included in a listing, contact Jason Catullo via e-mail at jasonc@sema.org.

Free Listing in Manufacturer’s Rep Matching Service: Is your company looking for a manufacturers’ representative to enhance its sales and marketing efficiency? Don’t miss this opportunity to find the rep you need.
    Download and complete the Manufacturers’ Representative Matching form and fax it to 702/450-7732. Your information will be posted in the MRC Manufacturers’ Rep Center at the SEMA Show so that reps looking for product lines may contact you. Every major rep is a member of SEMA and will attend the SEMA Show. The deadline to receive the Manufacturers’ Representative Matching form is Friday, October 17.

Free Meeting Rooms In Members Lounges: Complimentary conference meeting space is available in either the Grand Lobby Mezzanine Members Lounge (upstairs from the Grand Lobby between the North and Central Halls) or the South Hall Members Lounge (located at the front of the upper South Hall).
    These rooms are available exclusively to SEMA and TIA members (non-exhibiting manufacturers are not allowed) and can accommodate up to 10 people for a maximum of one hour. Meeting times begin and end on the hour from 9:00 a.m.–4:00 p.m. on Monday, November 3 through Thursday, November 6, and from 9:00 a.m.–3:00 p.m. on Friday, November 7.
    Rooms can only be reserved for two non-consecutive one-hour time slots per day and may be reserved in advance or on site based on availability.
    For more information, call 702/450-7662, ext. 247, or e-mail thanisko@convexx.com.

Free International Buyer-Locator Service: Exhibitors may use a free service to find out which International Buyers are attending the SEMA Show and Automotive Aftermarket Industry Week (AAIW). Check out which products they are seeking and download a list of all registered international buyers here. 
    Invite international buyers to visit your booth. Check back often, as the list will be updated every two weeks prior to the SEMA Show. Then download a final database of international buyers attending the 2008 SEMA Show/AAIW or after the SEMA Show.”

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31. July 2008 by admin.

Lately more and more exhibitors are adding fabric structures to their booth. The main reason for this is due to the high cost of shipping and drayage (the cost to move your trade show booth from the convention dock to your booth location and back to the dock for the ship out )  Shipping and drayage are both based on weight and size .  Keeping both down will result in lower cost to get to the convention hall. The other cost saving item in using fabric structure is the set up time and cost. While large panels and ridged printed graphics take more time to put up fabric structure are light weight and easy to handle.  

The draw back in using the typical fabric structure which is fabric stretched over aluminums structure is the handling of the fabric, which in time get dirty and worn. The cost to replace this is expensive. Well to get to my point, along come the Delta Fabric system. This system comes with an aluminum frame typical to a 4×8 panel structure but weight quite a bit less. The structure holds the fabric in place by snapping into a frame groove , this can be done prior to the show  unless you are using both sides with fabric. Delta Fabric  can be shipped in one standard crate a 16 panels while the typical trade show panel structure you can only hold 8 in a crate  (typical crate ).  The fabric cane be switched out without any big hassles, just snap it on on-site.  The typical fabric structure usually zips on around an aluminum frame, from my experience the fabric usually tear after a few time out. The structures are not usually very structural. In this case you trade out the weight etc for strength. The Delta Fabric provide the strength of a traditional panel system, the ease of setting up and the ability to use extremely large fabric inserts graphics,  this a win win situation

The “Delta Fabric” system is a modular, graphic presentation system that combines lightweight aluminum frames and graphic messaging in a choice of sizes and display options. The aluminum frames and columns can be ordered in custom sizes to fit display needs. The frames assemble with an Allen key, and feature a variety of optional connections that allow frames to connect to other aluminum systems. Build large unique and dynamic structures to match your company’s image, set it up less hassles for more on this system contact http://eldsusa.com

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