The design of your trade show booth is very important. A great deal of exhibitors makes the wrong choice every day due to lack of knowledge of the trade show industry. No two companies are the same and therefore now two designs should be the same. There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to degree. If you have choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your choice. Why?
Custom design are much more indebt as to what the exhibitor wants and needs. Custom design makes you stand out from the rest of exhibits and competitor at the show.
I recently provided a booth to a client at a particular show which was a small 10×20 booth; we applied a large graphic cut out of a giraffe to the back wall. The image hung over the back wall. This giraffe had nothing to do with the client product. It just carried a theme “head and shoulders above the competition” needless to say it was smash at the show. More conversation about the giraffe was at the show. Leads were generated and when the sales representative contacted these leads all he or she had to say is we are X Company, you remember the company that had the big giraffe at the show.
I say this to say stay away from “cookie cutter designs” if you can they say nothing about your company ask your exhibit house to provide a custom design for you, show some personality. Do not run from exhibit house to exhibit house choose a good design and exhibit house to work with and let them work out your design. To get a no obligatory design contact http://eldsusa.com